Why You Should Master Analytics Before You Spend A Dollar On Ads – And A Crash Course in Google Analytics

I am not a big numbers guy. I almost (and should probably have) flunked out of math in my junior year of high school. I didn’t quite make it to calculus, I met my match at not-completely-basic-but-still-entry-level algebra. And yet, as a digital marketer, not only do I work with numbers, I rely on them […]