Positioning Your Ecommerce Store For The Holidays – 3 Big Wins & A Mentality Shift

We’re in the middle of sale-a-palooza season. What does this mean for your ecommerce store? For starters, it probably means that you are either running or planning your own sales. But every kind of retailer, from your Amazons, Alibabas & Rakutens to your friendly neighborhood left-handed store owner (ho-diddely-ho-ho) are already lowering (or pretending to […]

When A 1.25% Improvement Is Really A 24.55% Improvement – Tiny Improvements In Digital Marketing & Their Real Impact

If you are spending any amount of money on paid digital advertising, like Google Ads, or Facebook Ads, you are likely involved in a constant battle for tiny improvements. Tiny improvements on a variety of metrics that don’t immediately and obviously reflect what is happening at the bottom line.. CTR, CVR, Bounce Rate and many […]